Janay Lesley
THE BACK-OFFICE BUILDER
VOICE + CONTEXT SETUP
STEP ONE OF YOUR BUILD

let's write your back office in your voice.

Answer these once. I'll turn it into every message your systems send, sounding like you, not a bot, and have it live in minutes.

Takes about 8 minutes. Paste your website in step 3 and I'll pre-draft the business parts so you're mostly confirming, not writing.

FOUNDER CONTEXT PROFILE 01 / 04
THE BASICS

your business, in a few lines

These fill in automatically wherever a system needs your name, hours or booking link.

Business name
Your name how you sign off
What you sell one line
Service area optional
Business hours
Booking link
YOUR VOICE

how you actually talk

Paste real messages you've sent. Copy-paste beats writing something new, the whole point is to catch your real voice, typos and all.

A first reply to a new inquiry
The kind of message you'd send when someone new reaches out.
A follow-up nudge
When you're checking back in with someone who went quiet.
A reply to "what does it cost?"
A thank-you or post-sale note optional
How formal are you?
warm + casual
Emoji?
Your natural sign-off
THE CONTEXT

what makes the words land

Drop your website and I'll pre-draft these, then you just fix what's off. This is what makes the copy specific instead of generic.

Website or LinkedIn i'll read it to pre-fill below
Your offers + rough pricing
Each thing you sell, what's included, who it's for.
Why you, not the next option
Your ideal customer
Who they are, and the words they use for their problem.
Top objections + how you answer them
Proof optional
Results, testimonials, credentials worth mentioning.
What you never do or say your guardrails
The lines your systems should never cross on your behalf. This keeps the AI honest.
How you like to qualify + book
YOUR STORY

the part that gives it a pulse

Short and true beats polished. This is what stops your messages reading like a template.

Why you started this
What you actually care about
The real transformation you sell
Not the deliverable — the change in their life or business.
BUILDING_YOUR_BACK_OFFICE.exe
GOT EVERYTHING I NEED

writing your systems in your voice.

I'm drafting every message your back office sends, in your words. You'll get them to review and approve before a single one goes live, nothing speaks for you until you say so.

this is the fun part ✎
@HEYJANAYLESLEY BUILT FROM THE SYSTEMS I RUN · 2026